Ironically, people were struggling to remember the Scandinavian credit card re:member. Traditionally, this category had focused on the lifestyle associated with the old glamour days of credit cards. But consumer mindsets had shifted. We didn’t need to tell people how, why, or when to use a credit card. We just needed to make them like and remember the brand in a way that stands out.

We created a series of repetitive films designed to convey one very simple message: It’s a credit card. Our strategy increased memorability by associating re:member with emotions and situations far removed from typical lifestyle messaging. The tagline was used to boost recall and differentiation. We also revitalized credit card awareness with the message 're:member. It’s a credit card', using engaging repetition and strategic visuals.