Every new phone launch is a milestone for Samsung. In the summer of 2024, Samsung launched its highly anticipated Galaxy Z Flip6 phone, showcasing the company’s continued innovation and growing impact. The Galaxy Z Flip6 demonstrates that the world is ready for foldable screens, now enhanced with buzzworthy new AI functionality. KHC was responsible for bringing the global launch campaign to market, collaborating with Samsung and its retail partners to ensure maximum impact across the Nordic markets.
Delivery
Approach
Whenever Samsung launches a new phone, the strategy is clear – it’s all about impact. Major (D)OOH placements, TV, and digital media channel takeovers make it an unmissable event. With a strong product focus and targeted media approach, the launch creates significant buzz.
To add local flavor and relevance, we teamed up once again with Samsung brand ambassador Benjamin Ingrosso for the Swedish market. In Norway, we launched a new partnership with football player Oscar Bobb in a full 360 campaign, promoting the Galaxy Z Flip6 and positioning Bobb as “the next big thing,” aligning with Samsung’s global campaign message.
Ironically, people were struggling to remember the Scandinavian credit card re:member. Traditionally, this category has focused on the lifestyle associated with the old glamour days of credit cards. But consumer mindsets have shifted. We don't need to tell people how, why, or when to use a credit card. We just need to make them like us and remember us in a way that stands out.
We created a series of repetitive films designed to convey one very simple message: It’s a credit card. Our strategy increased memorability by associating re:member with emotions and situations far removed from typical lifestyle messaging. The tagline was used to boost recall and differentiation. We also revitalized credit card awareness with the message 're:member. It’s a credit card,' using engaging repetition and strategic visuals.
